Embrace Massó "¡Con Salsa!”

Sweeter The Juice Films was honored to provide photography coverage for Embrace Boston’s inaugural Embrace Massó "¡Con Salsa!" International Music Festival, held on September 14, 2024, at Boston Common. This vibrant celebration honored the 50th anniversary of José Massó III’s iconic ¡Con Salsa! radio show, featuring performances by legendary artists like Eddie Palmieri and his Salsa Orchestra, and offering interactive dance lessons, spoken word, and community engagement activities .​
Our team captured the dynamic energy, cultural pride, and community spirit that defined the event, documenting moments of joy, resilience, and unity. Through our lens, we aimed to reflect the festival's commitment to celebrating Afro-Latin heritage and promoting social justice through music and art.​