741 Performance

Green Electron & Pink Proton Campaign

about the project

Sweeter The Juice Films provided full production services for 741 Performance’s Green Electron and Pink Proton campaign featuring Jaylen Brown, executing the shoot phase from pre-production through principal photography at RT3 Stages. Working from client-developed creative, STJF managed all production operations, crew, logistics, insurance, payroll, and on-set execution before handing off to a designated post-production partner.

year:

2026

client:

741 Performance

agency:

project link:

services:

Production, Insurance, Payroll, Wrap, 1st AD, PM

Sweeter The Juice Films provided full-service production support for 741 Performance’s Green Electron and Pink Proton campaign, featuring NBA All-Star Jaylen Brown.
Working from pre-established creative developed by 741 Performance, Sweeter The Juice Films was engaged to execute all production services for the shoot phase of the project. The team was responsible for translating the creative direction into a fully realized production, overseeing all pre-production planning, crew assembly, vendor coordination, and on-set operations at RT3 Stages.
Sweeter The Juice Films supplied the full production infrastructure required to execute the shoot, including production management, insurance coverage, payroll, and financial administration. Victoria Ashly Griggs and Gregory Warfield Jr. were engaged in leadership roles to facilitate production, support on-set direction, and ensure alignment between creative intent and execution.
Following principal photography, all materials were delivered to a pre-selected post-production partner designated by 741 Performance for finishing.
The result is a precisely executed studio production that brought a highly stylized creative vision to life through disciplined production execution, cross-department coordination, and a controlled, safety-first environment.

about the project

Sweeter The Juice Films provided full-service production support for 741 Performance’s Green Electron and Pink Proton campaign, featuring NBA All-Star Jaylen Brown.
Working from pre-established creative developed by 741 Performance, Sweeter The Juice Films was engaged to execute all production services for the shoot phase of the project. The team was responsible for translating the creative direction into a fully realized production, overseeing all pre-production planning, crew assembly, vendor coordination, and on-set operations at RT3 Stages.
Sweeter The Juice Films supplied the full production infrastructure required to execute the shoot, including production management, insurance coverage, payroll, and financial administration. Victoria Ashly Griggs and Gregory Warfield Jr. were engaged in leadership roles to facilitate production, support on-set direction, and ensure alignment between creative intent and execution.
Following principal photography, all materials were delivered to a pre-selected post-production partner designated by 741 Performance for finishing.
The result is a precisely executed studio production that brought a highly stylized creative vision to life through disciplined production execution, cross-department coordination, and a controlled, safety-first environment.