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Keolis: Just Take The Train 2024
client/agency:
STJF services:
Production Services, Budget Management, Line Production, Production Management, Assistant Direction
YEAR #2 Victoria Griggs served as Line Producer, and Gregory Warfield Jr. as Assistant Director. This campaign, launched by Keolis Commuter Services and the MBTA, promotes the benefits of riding the Commuter Rail over driving, emphasizing ease, comfort, and on-time reliability. Through a dynamic, multi-channel media rollout, the campaign saw a significant boost in ridership and engagement. Victoria and Gregory’s on-set direction ensured a smooth production process that helped bring the creative vision to life for another year!
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