The 84's Kick Butts Day 2024

For Kick Butts Day 2024, we teamed up again with MORE Advertising and The 84 Movement to produce celebratory and empowering content that highlights youth activism in action. From rallies to real talk, our video work helped showcase the voices of Massachusetts teens as they took over the State House, demanding healthier, tobacco-free futures. The result: a bold visual tribute to the next generation of changemakers.