The 84: What is The 84 Movement?

Sweeter The Juice Films partnered with MORE Advertising and The 84 Movement to create a dynamic explainer video that answers one key question: What is The 84? This youth-driven movement empowers high school students across Massachusetts to fight back against Big Tobacco and vaping industries in their own communities. Our team brought energy and intention to every frame—capturing the bold spirit of young organizers who are reshaping the future, one action at a time.